Launch your new startup in 6 weeks
Let's LAUNCH something you're proud of
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Idea to MVP in 1/10th the time
We use the latest and greatest no and low code tools to get more done, faster
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Be investor ready
The underdawgs playbook perfects your pitch, sales deck and gives you all the guidance you need to secure investment
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Zero financial risk
With fixed cost pricing and a money back guarantee if you’re not happy
Launching a startup used to be hard
We know, we’ve been there. Over the year’s we’ve worked on multiple projects, encountering the same problems time and time again. Through years of combined experience, we understand the common problems for startups and why they fail.
Financial pressures of quitting your job and losing a stable income
Having to cut corners with your product to meet deadlines
Not testing your riskiest business assumptions early enough
Not enough support from your development partners
Taking too long to launch the first version of your startup
Difficulty in finding a great technical co-founder
That’s why we created the LAUNCH framework
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We’ve brought together the best startup and product development processes, tools and mental models to get better work done faster
Our Process
The LAUNCH Framework maps your journey to a successful, revenue-generating startup. Within its 5 stages, there is a whole host of activities and deliverables to complete. Each stage progresses towards its specific ‘exit criteria’, which needs to be completed before we move forward to the next.
Depending on how much work you’ve already done you might need help with 1 or all of these stages. We assess every project individually, reviewing what you’ve done so far to make a recommendation on which activities your project requires.
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Baselining
Defining your vision and planning the next steps
In this stage we outline the initial vision for your project. We define your value statement and identify the critical risks, assumptions, issues and dependencies we need to be aware of.
Research
Design
Understanding the problem your product looks to solve, it’s impact and ways we might solve it
The research stage is where we start to build a picture of your target customer, the industry and competitive landscape. This helps us develop the strategic plan for your products route to market.
Testing the solution and defining your brand
We’re now starting to produce the solution, testing ideas with target users and using the feedback gained to iterate and improve the product. We’re also defining your brand if you haven’t done so already.
Delivery
Growth
Bringing your vision to life
Here’s where the real fun begins, the solution is now with real users and we’re starting to get real feedback from analytics to keep improving the offer and how we can scale.
Finding creative strategies to acquire and retain customers
Switching the focus to setting growth priorities, identifying channels for customer acquisition, measuring success, and scaling growth
How we work with you
Start small with zero risk
We believe the best way to confirm your compatibility with Mindlace is to do a mini-project together. This is the Proof of Value, an opportunity to work on some of your highest-level priorities. It could focus on any specific Phase of our LAUNCH framework - Research, Design, Delivery - or a little bit of all of them. We simply focus on de-risking the most challenging parts of your new business or product.
Whatever it is, we try to choose something small - around £5,000 worth of work. At the end of the proof of value, we decide whether we want to continue working together on the full project.
If yes, great. It not then we’ll wish you our sincere best and you have some great work to help you kick your startup on. If you feel we haven’t delivered what we said we would, then we’ll refund your £5,000 and wish you our sincere best.
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Regular
Checkins
From the outset we’ll agree on how often you want to be kept up to date with your project’s progress. We always aim to keep you informed however you prefer, these can be formal weekly or bi-weekly checkins, video updates or casual catch ups. Our goal is simple, keep you in the loop at all times so there are never any surprises.
Real-time
Visibility
You’ll always have full visibility of your project’s status. We provide you with a full project set up in Notion that you can view at any time. This way you’ll always know what’s yet to do, in progress or completed already.
Acting like
your co-founders
As entrepreneurs ourselves we take being your trusted partners seriously, thinking of ourselves as your co-founders rather than a typical consultancy. Our mission is to brainstorm solutions to tough challenges, have our own opinions and go the extra mile on every project.
Zero
financial risk
We guarantee fixed-cost pricing for the deliverables that we provide. There will be no increasing costs based on any unforeseen difficulties.
An ‘every question answered’ handover
Part of our LAUNCH framework is an elegant handover. Once your business is up and running you’ll have full confidence in the tools and software your business uses to keep your customers happy. We run an in depth Q&A session and provide video walkthroughs of everything you need to know, and we’re always there if you run in to any difficulty.
Milestone
back guarantee
We believe in our skills and approach entirely, so much so that if you are ever unhappy or feel that the last milestone did not meet your expectations, we won’t bill you for it. The bottom line is simple, if you’re not happy we’re not happy.
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Getting you investor ready
The Mindlace investor pack provides the playbook to find your investors, prepare a great pitch and most importantly equip your business so that it’s investable at a great valuation. Our investor pack contains helpful how-tos, templates and a databases of investors. We’ll also give you guidance on the key elements your business needs to thrive - Team, Market and Traction.
Team
We’ll guide you on plugging any gaps in your team. This could be adding industry leaders, experienced entrepreneurs or simply more technical people.
Market
Ensuring the market you’re going after is big enough and then shaping this in the best possible light.
Traction
Technical risk makes investors nervous. We remove this risk by delivering an amazing MVP, fast. By launching your company to real customers you can go on to present their usage data in the most positive and informed light possible.
By taking these steps, you immediately enter the top 1% of startups that angels and early-stage venture capitalists will see. It gives you the best possible chance of a successful raise.
The Mindlace peer group - a pack you’ll be proud to be part of
- A community of serious entrepreneurs going through what you’re going through. No wantrepreneurs or fakes allowed.
- Bi-monthly meetups. We’ll cover the specifics, as well as just using it as an opportunity to blow off some steam.
- A private Slack group for clients old and new. Once you’re part of the pack you stay part of the pack.
Get matched with a technical co-founder
If you don’t already have one, we can match you with a technical co-founder who
Who we're for
1st time entrepreneurs who have a great idea and industry insight, who need help getting to market.
Repeat entrepreneurs who want to be able to get to market faster or test multiple ideas out simultaneously.
More generally, anyone who’s serious about entrepreneurship and those who are mentally prepared for the journey ahead.
Who we're not for
You believe that entrepreneurship is a get-rich-quick scheme. There are no shortcuts. Any overnight success you’ve seen was ten years in the making.
You don’t understand the high chance that, despite all your own and our good work, this business might not succeed. We do of course do everything in our power to give you the best chance of success.
